Generational Spotlights: What Drives Fitness Decisions Across Age Groups | Kisaco Research

Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers.

Session Topics: 
Consumer Behaviour
Speaker(s): 

Author:

Angelica Marden

Brand President
World of Good Brands

Angelica Marden

Brand President
World of Good Brands

Author:

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

Time: 
9:30 AM - 10:00 AM
Agenda Track No.: 
Track 4
Summary: 
3 x 10 Minute Case Studies
Session Type: 
Track