4:10pm - 4:30 pm: One Brand, Many Locations: Creating Franchise Consistency at Scale with RockBox Fitness Franchise/beem Light Sauna and YogaSix

4:30pm - 4:50 pm: Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination with Crunch Fitness and Chuze Fitness.

4:50pm - 5:10 pm: Human Touchpoints: The Role of Talent in Turning Leads into Members with 1Rebel and Purpose Brands.

Longevity science is going mainstream and members want access to more than just workouts. We’ll explore how fitness brands are commercializing lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalized recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.

Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come.