How fitness brands can create real-time digital models of members using biometric and behavioral data to enable adaptive training, injury prevention, and evolving AI coaching.
Discover how fitness operators can adopt conversational AI assistants to streamline member services: automating scheduling, onboarding, progress check-ins, and delivering personalized coaching across mobile, web, and in-studio experiences.
How boutique studios and gym chains can apply AI to create tiered pricing, personalized membership experiences, and recommendation engines for classes, recovery, and product upsells.
Fitness racing is exploding, from Hyrox to Metrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.
In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.
Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.
In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.
