| Page 93 | Kisaco Research

Author:

Jeff Miller

Chief Growth Officer
Sequel Brands

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Growth Officer for Sequel Brands. Prior to Sequel Brands, he held marketing leadership roles at YogaSix Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks. A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

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Jeff Miller

Chief Growth Officer
Sequel Brands

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Growth Officer for Sequel Brands. Prior to Sequel Brands, he held marketing leadership roles at YogaSix Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks. A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

Longevity is no longer confined to science labs or wellness clinics, it’s becoming part of how we live, travel, and recover. From diagnostic innovation to restorative environments, hospitality is emerging as a partner in preventive health. 

Author:

Dr. George Shapiro

Co-Founder - Fountain Life
Chief Medical Officer - ZeoScientifix
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Dr. George Shapiro

Co-Founder - Fountain Life
Chief Medical Officer - ZeoScientifix

GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.

Revenue Diversification
Science-Backed Trends
Women's Health
Preventative Health

Author:

Tracy J Sims

Executive Director of Corporate Affairs - Diabetes and Obesity Care
Eli Lilly

Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

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Tracy J Sims

Executive Director of Corporate Affairs - Diabetes and Obesity Care
Eli Lilly

Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

Author:

James LaValle

Chief Science Officer
Life Time
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James LaValle

Chief Science Officer
Life Time

Author:

Becca McCarthy

Co-Founder, Chief Operating Officer
Evolv
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Becca McCarthy

Co-Founder, Chief Operating Officer
Evolv

Author:

Ruth Sylvia

Vice President of Product Management
MyFitnessPal

Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce. Previously, she held product leadership roles at Etsy, Zocdoc, and Audible.

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Ruth Sylvia

Vice President of Product Management
MyFitnessPal

Ruth Sylvia is the Vice President of Product Management at MyFitnessPal, where she leads teams dedicated to helping millions of users improve their health through better nutrition and lifestyle choices. Under her leadership, the product is evolving from a tracking tool to an intelligent coaching platform, leveraging a database of 19 million foods, 35+ connected partners, and 20 years of behavioral data to make healthy living more accessible and personalized. Ruth brings nearly two decades of consumer product experience across health technology and e-commerce. Previously, she held product leadership roles at Etsy, Zocdoc, and Audible.

Explore how hotels and spas use bold partnerships, in-spa technology, and live activations to create wellness experiences guests feel before, during, and after their stay.  

Learn how aligning with local, sports, and cultural communities builds momentum beyond checkout - and how membership models turn that demand into repeat visits and measurable ROI. 

Consumer Behaviour
Member Experience
Revenue Diversification
Scaling
Science-Backed Trends
Longevity

Author:

Matthew Punsalan

Cluster Director of Spa & Retail Operations
Montage International

Matthew celebrates 20 years in the hospitality industry, specializing in wellness and retail operations.  he has led spa and wellness concepts for globally recognized brands including The Ritz-Carlton, W Hotels, KSL Resorts and Omni Hotels.  Throughout his career, Matthew has contributed to projects spanning from initial concept and development through full operational execution.  His expertise lies in elevated experiential programming designed to drive customer acquisition, enhance engagement, and increase overall asset value.  Matthew's guiding vision centers on creating transformative experiences that lift the burden of daily life, optimize mind and body performance, and empower guests to return to their everyday lives renewed and stronger.

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Matthew Punsalan

Cluster Director of Spa & Retail Operations
Montage International

Matthew celebrates 20 years in the hospitality industry, specializing in wellness and retail operations.  he has led spa and wellness concepts for globally recognized brands including The Ritz-Carlton, W Hotels, KSL Resorts and Omni Hotels.  Throughout his career, Matthew has contributed to projects spanning from initial concept and development through full operational execution.  His expertise lies in elevated experiential programming designed to drive customer acquisition, enhance engagement, and increase overall asset value.  Matthew's guiding vision centers on creating transformative experiences that lift the burden of daily life, optimize mind and body performance, and empower guests to return to their everyday lives renewed and stronger.

Author:

Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven. Equally operational, she leads with clear standards and a service philosophy rooted in Forbes-style excellence, focusing on training, consistency, and team culture across every touchpoint. Her work sits at the intersection of innovation and hospitality: bringing new wellness modalities to life, translating them into compelling guest journeys, and ensuring they perform as sustainable, revenue-driving pillars within the broader hotel experience.

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Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven. Equally operational, she leads with clear standards and a service philosophy rooted in Forbes-style excellence, focusing on training, consistency, and team culture across every touchpoint. Her work sits at the intersection of innovation and hospitality: bringing new wellness modalities to life, translating them into compelling guest journeys, and ensuring they perform as sustainable, revenue-driving pillars within the broader hotel experience.

Author:

Jamie Mark

Vice President, Membership & Community Development
Proper Hotels 

Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

With over a decade of experience at Soho House, Jamie held senior roles spanning membership, events, and partnerships, shaping culturally relevant programs at a national scale. Her background also includes agency experience working with leading fashion, spirits, and hospitality brands.

In addition to membership strategy, Jamie oversees brand media outreach across Proper Hotels and By Proper, and leads wellness, recovery, and longevity initiatives.

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Jamie Mark

Vice President, Membership & Community Development
Proper Hotels 

Jamie Mark is Vice President of Membership at Proper Hospitality, where she leads the development of wellness-driven membership programs across the portfolio. She is currently focused on expanding and evolving memberships and programming at Santa Monica Proper and Austin Proper, while also concepting and launching a high-end resort membership for Lake Tahoe Proper, slated to open in 2027 and Dallas Proper, opening in 2029.

With over a decade of experience at Soho House, Jamie held senior roles spanning membership, events, and partnerships, shaping culturally relevant programs at a national scale. Her background also includes agency experience working with leading fashion, spirits, and hospitality brands.

In addition to membership strategy, Jamie oversees brand media outreach across Proper Hotels and By Proper, and leads wellness, recovery, and longevity initiatives.

With tighter wallets and a shifting economy, brands need more innovative strategies to grow. Discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.

Scaling
Revenue Diversification
Member Experience
Consumer Behaviour
AI

Author:

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

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Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

Discover how hotels and resorts are weaving wellness across the entire guest journey. Explore how inclusive programming – spanning movement, culinary, social, in-room, outdoor, and longevity-focused experiences – creates lasting value that resonates beyond the stay, broadens guest appeal, and deepens loyalty. 

Consumer Behaviour
Revenue Diversification
Member Experience

Author:

Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn

Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

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Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn

Kate Morrison is an award-winning leader in luxury hospitality, spa, and wellness, with over 20 years of experience creating elevated guest experiences, leading high-performing teams, and driving industry innovation. Currently at the Ojai Valley Inn, she has led Spa Ojai to a Forbes Five-Star rating and spearheaded resort-wide sustainability initiatives, earning accolades from ISPA, Audubon International, and Preferred Hotels & Resorts. A passionate mentor, Kate has guided numerous spa professionals into leadership roles and is known for her collaborative approach to team and industry growth. She currently serves on the Board of Directors for Green Spa Network (GSN Planet) and is an Ambassador for the SoCal Spa Wellness Collective. Kate is a frequent speaker and panelist at industry conferences and podcast interviews where she shares insights on sustainability, innovation, and leadership.

Author:

Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

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Heather David

Director of Brand Marketing
Miraval Resorts & Spas

Heather David is Director of Brand Marketing for Miraval Resorts & Spas, Hyatt’s award-winning luxury wellbeing brand. With more than a decade of experience across brand strategy, marketing, and guest experience, Heather leads Miraval’s global brand expression, storytelling, and go-to-market efforts. Her work focuses on expanding wellbeing beyond the spa, integrating mindfulness, movement, culinary, nature, and human connection across the full guest journey. Heather is passionate about creating inclusive, accessible wellbeing experiences rooted in authenticity, resilience, and real-life application, helping guests leave Miraval with tools they can carry into everyday life.

Author:

Ania Mankowska

Director of Spa and Wellness
Nob Hill Spa at the Huntington Hotel (Highgate Hotels)

Ania Mankowska is a seasoned spa and wellness executive with over two decades of experience leading luxury spa destinations through brand reinvention, pre-openings, and transformational growth. She currently serves as Director of Spa & Wellness at the historic Nob Hill Spa at the Huntington Hotel in San Francisco, where she is leading a full-scale reinvention of the brand - elevating the guest experience, redefining service standards, and positioning the spa within a new era of luxury wellness.

 

Previously, Ania was Director of Spa & Wellness at Asaya, A Rosewood Spa at Rosewood Sand Hill, where she guided the spa through a highly successful reopening and exceeded pre-pandemic performance benchmarks while upholding Forbes Five-Star service excellence. She was also selected for Rosewood Hotels’ global Spa Task Force, contributing her expertise to luxury spa openings and strategic initiatives worldwide.

 

Ania’s leadership spans operational strategy, wellness program development, financial stewardship, and high-performance team building. Known for her thoughtful, people-first leadership style, she specializes in aligning elevated luxury with authentic wellness, creating spaces where both guests and teams thrive.

 

With a background in economics and a passion for mentorship, Ania brings a global perspective and a deeply human approach to modern wellness leadership - bridging business, culture, and meaningful guest connection.

... read more

Ania Mankowska

Director of Spa and Wellness
Nob Hill Spa at the Huntington Hotel (Highgate Hotels)

Ania Mankowska is a seasoned spa and wellness executive with over two decades of experience leading luxury spa destinations through brand reinvention, pre-openings, and transformational growth. She currently serves as Director of Spa & Wellness at the historic Nob Hill Spa at the Huntington Hotel in San Francisco, where she is leading a full-scale reinvention of the brand - elevating the guest experience, redefining service standards, and positioning the spa within a new era of luxury wellness.

 

Previously, Ania was Director of Spa & Wellness at Asaya, A Rosewood Spa at Rosewood Sand Hill, where she guided the spa through a highly successful reopening and exceeded pre-pandemic performance benchmarks while upholding Forbes Five-Star service excellence. She was also selected for Rosewood Hotels’ global Spa Task Force, contributing her expertise to luxury spa openings and strategic initiatives worldwide.

 

Ania’s leadership spans operational strategy, wellness program development, financial stewardship, and high-performance team building. Known for her thoughtful, people-first leadership style, she specializes in aligning elevated luxury with authentic wellness, creating spaces where both guests and teams thrive.

 

With a background in economics and a passion for mentorship, Ania brings a global perspective and a deeply human approach to modern wellness leadership - bridging business, culture, and meaningful guest connection.